Category: branding

05 Mar

Delving into what makes a contemporary fashion style relevant (for a fashion project) I have been looking at the big fashion houses logo’s and the styles they employ. From Gucci, Versace to Armani the logos are wildly different and the styles employed sometimes jar with what I interpret as the story of the logo. The [...]

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08 Feb

Wrangler have released a blue bell collection fro spring 2010 and it has some lovely, fun interaction build in. The narrative simply follows moving a character on screen and the collection he wears. so simple so like a digital ragroll. great stuff. Parade through the collection HERE

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16 May

Picture 5

The corporate identity of illustration studio Piet Paris designed by Coppens Alberts and that of visual copyright-organisation Pictoright designed by De Designpolitie have both been awarded a Nederlandse Huisstijlprijs for 2009. Piet Paris won in the category of ‘small corporate identity’ and Pictoright in ‘large corporate identity.’ Taken from DESIGN.NL NEDERLANDSE HUISSTIJLPRIJS

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17 Oct

I spotted these posters on the streets of amsterdam. I thought these were really edgy and had a story style visual narrative, which i really liked. Suit supply commissioned these promotional pieces using the tagline “Trust the suit”. SUIT SUPPLY

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01 Jul

Tying in with the 30-year anniversary of the rainbow flag, the company is launching Absolut Colours, a multicoloured version of the traditional bottle, to mark the occasion. Absolut Colours will be introduced to the UK in May as a limited edition gift pack. Linda Phillips, Absolut brand manager at Maxxium UK, said: “Absolut Colours builds [...]

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20 Jun

Lovely print campaign for Scrabble here…there’s 6 in the set, onthe left here is titled ‘buddha’, and the right is ‘condom’…By OGILVY & MATHER Paris, and the Art directore are: Antoaneta Metchanova/Alex Daff/Najin Ha…Illustrator is: Zbiok Top notch work guys… See the rest here

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17 Jun

Nike fans will be able to create their own trainers based on colourful pictures they take on a camera phone in an innovative pan-European mobile marketing campaign by the sportswear giant. The new service, called Nike PhotoiD, aims to tap into the habits of the digital generation and the “growing expectations of consumers to …

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30 May

Came across this gem here, and why not! Always love clever solutions like this, and it works a treat! bit initially shocking to my innocent eyes but once I got over that I was in awe. By Young&Rubican(Y&R), Singapore…Art Director / Copywriter: Scott McClelland, lovely work Scott! Keep it up guys, can never get enough [...]

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13 May

A special-effects entrepreneur from Alabama has come up with a way to fill the sky with foamy clouds as big as 4 feet wide and shaped like corporate logos — Flogos, as he calls them. Francisco Guerra, who is also a former magician, developed a machine that produces tiny bubbles filled with air and a [...]

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02 May

Purely Belter design here for a Proofreader named Helena Ayres, I did a post on a really cool set of business cards a while back, this would be up there concept-wise! The eraser on the end of the pencil is huge, and the pencil is tiny, brilliant!! It’s by Giovanni + DraftFcb São Paulo, Brazil…great [...]

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