Ok ok, I get stick for posting virals, but you have to admit this is a really witty and clever execution! Wonderbra always seem to come up trumps with their ads, be it print or digital…this one is by Euro RSCG, Singapore, and the Art director is Wee Loi…keep it up guys! Via Adsoftheworld
The aim of the Cycle safety campaign is to reduce the number of cyclists that are hurt on London’s roads. Lovely simple idea here, and witty too…relevant point and well executed! However after some research, it appears there is a little question mark surrounding the concept and possible plagiarism! I shall reserve my pat on [...]
I posted a while ago the “Juice Salon’s” viral on the escalator, and this follows suit. I just think it really cool the way it looks like the cheese on the edge of the pizza slice is getting stringy as the steps move…by the guys at JWT, Beijing, China…nice work guys! Via Adsoftheworld
While I don’t condone smoking, I think this is brilliant…flip a Lucky Strike packet upside down, and you’ve got yourself an iPod lookalike…no doubt Apple execs will already be on to their lawyers…lovely idea though Via Fontblog
is this the a new addition to the Bravia campaign, following “Bouncy Balls” and “Paint”, I’m intrigued…coming into the awards season now, the “Bravia Rabbits” is being tossed around for award nominees, despite the controversy surrounding the birth of its concept…anyway let’s just wait and see what happens next, for now, enjoy…
Great viral for Hubba Bubba here. Balloons were placed on existing billboards around Dusseldorf, using them to help advertise the bubble gum brand, by looking like the characters on the adswere blowing bubbles with the bubble gum. Works really really well I have to say, so well done to BBDO Düsseldorf, Germany… Via Adsoftheworld
“HEMA is an international retail organisation with stores in the Netherlands, Belgium, Luxemburg and Germany. Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand. In addition, HEMA develops its own assortment and likes to surprise customers with timely offers of products for daily use. HEMA products are [...]
Really nifty idea here advertising the new Casio Elixim camera…they placed a billboard on the sid eof the road claiming that if you pose in front of this poster, you can record yourself and you’ll be on youtube in 10 minutes…beautiful idea…enjoy!
Amazing use of space, never seen this done before….by Rediffusion DY&R, Mumbai, India, Art Director is Siddhesh Khatavkar…love it!
Category: Guerilla/Viral